In China, there are serious price drops on graphics cards. New generation cards, such as the RX 7900 XT and the RTX 4080, have seen their prices drop. Good news for the Asian markets, but what about the American and European markets?
Up to -26% on the RX 7900 XT and -22% on the RTX 4080 in China!
In China, the price of graphics cards is literally collapsing as they see their prices drop. Whether these price drops are caused by NVIDIA/AMD or by resellers, it doesn’t matter to the consumer, what he sees is his wallet.
On the new generations, the most flagrant price drops concern the RX 7900 XT. The latter can be found at 5499 yuan instead of 7399 yuan, its launch price. The drop is significant since it reaches 25.7%! On the NVIDIA side, it is the RTX 4080 Gallardo from Manli that sees its price plummet. The card can be found at 7399 yuan (new historical low price) against the 9499 yuan of departure, a discount of 22.1%.
It is on the older generations that the prices melt the most since an RX 6900 XT can be found at 4189 yuans instead of 7999 yuans in recommended price. The discount becomes massive: -47.6%, but this is not the lowest historical price for this GPU which was 4079 yuan. The same goes for the RX 6950 XT, which sets a new record with a pricing 46.7% below the recommended price.
Finally, let’s not forget the Intel cards where the A770 and A750 are respectively -22.9% and -36% with prices in yuan of 2465 and 1599.
The reasons behind all this?
Finally, the reason behind all these drops is related to the fact that the PC market is in decline. As we have seen, the financial results of the various companies in the sector are falling. Add to this decline the high prices of components and you have a lot of inventory on your hands. That’s exactly what’s happening right now, hence the discounts on components. Yesterday, it was processors now it’s graphics cards.
In any case, we must not lose sight of the fact that the market regulates itself. When the consumer buys, prices are pulled up and when economic conditions tighten, sales drop and so do prices. This is the situation we are currently facing. After two years of good times, it’s time for a shortage.
Now we just have to see if these drops will be reflected in Europe. But if they do, they will be seen in the US first. In short, this is a case that we are following closely!
