Clearly, AMD has succeeded in making a successful card with its 7800 XT. Indeed, according to Moore’s Law is Dead, the card is selling like cupcakes in the United States. According to Moore, many stores have been sold out.
RX 7800 XT: selling like hotcakes!
For the launch of the card, AMD had planned to stock up, but despite a substantial inventory (according to MLID’s sources) the card is still sold out. This is particularly evident on Newegg, BestBuy and AMD’s own website. At present, Newegg has only three cards in stock, compared with 0 at Bestbuy. At Amazon.com, meanwhile, the XFX version was No. 1 in sales.
So, what explains this success? Quite simply, a solid offering in the mid-range sector… Well, more solid than NVIDIA. When we look at the figures, the card performs better than its rival, while offering more memory. As for Ray Tracing, performance is decent enough to offer a good price-performance ratio in this area.
As a result, the RTX 4070, which has not been a great success with consumers, finds itself in a tricky position. It’s even worse when you consider the price. Indeed, in terms of MSRP alone, there’s a $100 difference in favor of AMD. As a reminder, the RTX 4070 cost $599 at launch. In fact, the 7800 XT is priced at $499.99, while the most affordable 4070 is $80 more on Newegg.
In short, the recipe for success is what MLID calls the 30% rule. If AMD wants to sell its cards properly, they must offer significant advantages over NVIDIA cards. He explains that an AMD card offering the same amount of memory at the same price as a GeForce card has to be 30% faster to sell. Similarly, if the card sells for the same price, it needs more memory and more performance to be convincing. Now, this is just a theory, but it makes sense, since AMD’s biggest successes have been based on this aspect: perf/price ratio.
