There are some topics that trigger an unwavering mobilization of vigilantes and other moralists. Let’s be blunt, this is a rant against a brand we like. The concepts of “gender” and others are, in our view, generating a lot of artificial divisions and some people like to use them to create conflict where there is none. When it comes to gender and inclusivity, you’d think that hardware would be safe… But no. Meet the Logitech Aurora range…
Logitech Aurora: the worst of marketing?
Logitech has just launched the AURORA range of peripherals, which includes the G735 wireless headset, the G715 wireless keyboard, the G713 keyboard, and the G705 wireless mouse, as well as 8 customizable accessories The new collection has been designed to be inclusive and gender neutral. This collection responds to the expectations and needs of female gamers. Rather than unroll the press release that Logitech delivered to all the editorial offices and which was dutifully reprinted by them, we will content ourselves with noting the lamentable and opportunistic side of the approach, which, in our opinion, does Logitech no credit. […] a collection of gear that invites gamers to express themselves as they are, while meeting their performance expectations. We find it without taste to want to create a commercial segment to surf on a highly politicized topic. Where we could perhaps idealize a community of gamers who are certainly not uniform, but who have common values, the desire to make business categories people to separate them even better. Did we need this if we wanted a less aggressive keyboard? White, soft, colorful peripherals have existed in many brands for years. We put here the presentation of this “range” to give you an idea. Ours is already done, it’s an opinion like any other, but we also wanted to express it… Freely.
