Nvidia has just updated its entire RTX 50 Founders Edition price list. In this story, it’s not a favor from Nvidia that has prompted this move, but the change in the €/$ exchange rate. Since the beginning of 2025, the euro has strengthened against the dollar, and Nvidia has simply passed on the exchange rate difference to European MSRPs. In concrete terms, the RTX 5090 drops from €2,329 to €2,099, the RTX 5080 from €1,169 to €1,059, and the RTX 5070 from €649 to €589, i.e. reductions close to 9 to 10%. These new prices can be seen on the Nvidia Founders Edition website. It’s hard to say whether the Green partner brands will modulate their prices further. The downward trend had already begun earlier this year. In Europe, as long as you buy from a third-party reseller, the differences by country can be significant. The presence of different VAT rates may have an influence, but it is essentially the margin policy of local retailers that makes the difference.
The €/$ parity is the only explanation for Nvidia’s RTX 50 drop
It’s also worth noting that it’s not impossible to see a number of sales operations in the coming weeks to prepare for the arrival of the RTX 50 Super. Nevertheless, in the few months since the launch at CES 2025, the price of an RTX 5090 has dropped by an average of €230 on the European market. Are you wondering why we’re so fixated on the RTX 5090? Quite simply because rumors point to RTX Super on the 5070, 5070Ti and 5080. Which means that only the RTX 5090 will stay put. So if you’re obsessed with this card, now might be a good time to keep an eye on the FEs, as well as the custom models that have been under the MSRP at times over the summer.
For the rest of the range, you’ll have to keep an eye on Nvidia’s schedule. If the RTX 50 Super models are confirmed quickly, promotions should follow. The latest information suggests that this refresh will be offered at the same price as the current range. In other words, brands and retailers alike will have to pull out all the stops to get these stocks out quickly.
