MSI and ASUS are currently battling it out, particularly in the display sector. As we saw at CES, MSI presented a serious range of displays, including the MPG 321URX QD-OLED, a model doped with AI. In this context, MSI has decided to lower its selling price to… $950 !
MPG 321URX QD-OLED: $950 just to hurt ASUS!
As a reminder, with this monitor, MSI offers us a 32″ reference equipped with a QD-OLED panel. It also boasts UHD resolution (3840×2160), all at a frequency of 240 Hz. It also boasts 250 nits of brightness, 150,000:1 contrast and 99% coverage of the DCI-P3 color gamut.
But this reference also boasts AI-related functionalities, as we described during our visit to the brand’s CES stand.
In short, all this to say that the screen was initially due to arrive at a price of $1199, with an introductory promo at $950. Now, via the Monitors Unboxed YouTube account (via VideoCardz), we learn that the brand is updating its pricing. Indeed, the launch price of $950 is now the definitive selling price for this screen!
The aim here would simply be to “piss off” ASUS, as Jupiter would say. Remember when MSI forced ASUS to increase the burn-in warranty on its OLED screens from 2 to 3 years following the announcement of its competitor?
These are cases of positive competition, where prices are driven down. For the record, the ASUS PG32UCDM screen is priced at $1299.
