Recently, we learned that Intel was going to be laying off more staff. Shortly afterwards, it was the brand’s marketing branch that was affected, and now it’s the automotive sector. Admittedly, it’s not the bulk of the company’s business, but it’s a new sector of activity that’s falling by the wayside, while the employees affected end up on the dole.
Intel puts an end to its automotive activities!
Yes, Intel had a presence in the automotive sector, since the company’s chips are found in some 50 million vehicles. These are used to manage infotainment systems, the computer part of electric cars and other IT-related functions… In short, this division is under the knife of budget cuts and the company is spinning off this sector. Once again, all this is part of Lip-Bu Tan’s strategy to lighten the company’s payroll. What he wants to do is make Intel an engineering-based company, while reducing the managerial layers that have become too important. In any case, it’s not a good time to be an Intel employee. After the massive lay-offs of 10,000 jobs in 2024, 20,000 new jobs are threatened… And the company has already announced that it is delegating its marketing department to an outside firm: Accenture. After all these ups and downs, let’s just hope that the company’s accounts will be rebalanced. As a reminder, Intel is facing stiff competition from AMD, particularly since the arrival of the Zen architecture. It was the Ryzen 1000 that reshuffled the deck in the CPU market as a whole. In the server sector, we’ve almost reached parity, while in the consumer sector, Arrow Lake is struggling to make its mark. As for AI, NVIDIA clearly dominates the market. These are the sectors the company wants to win back!
