Intel is going through a rough patch, and the company’s recent plunge on the stock market was like an electric shock. Since then, the company’s former CEO, Pat Gelsinger, has been sacked, while Lip-Bu Tan has taken over the helm. However, Lip-Bu Tan has a very specific vision for the company, and to achieve it, he needs to lighten the ship before it sinks, and he’s firing like crazy! As we have seen, the company has a new redundancy plan for 20,000 employees in the pipeline. This latest plan concerns the production sector (foundry), but the marketing branch will also be affected and will be outsourced.
Intel sacrifices its marketing division!
This time, we learn that marketing employees are also under threat, and it’s serious. Indeed, in his aim to improve Intel’s profitability, the current CEO plans to outsource all or a substantial part of marketing to Accenture, a very large consulting firm. To give you an idea of the monster’s size, the company will have over 700,000 employees by 2022, a real titan. There’s no secret here: if the Blues offload their marketing side, the aim is simple: to improve the company’s balance sheet. What’s more, they expect outsourcing to make them more responsive to customer demands. To this end, from what we understand, marketing will also be relying on AI. We imagine that Intel will provide its new partner with its figures, expectations and requirements, while Accenture will take care of proposing marketing campaigns tailored to the company’s needs, while relying on AI to improve effectiveness. In short, we sense that Intel is trying to slim down at breakneck speed. The current CEO’s goal is to turn the company into a flexible, reactive entity capable of responding quickly to the vagaries of competition. To achieve this, it is necessary to cut costs and break with the administrative red tape that imposes too many constraints, by outsourcing the sectors that can be outsourced. It remains to be seen whether the company will lose too much weight too quickly and have to hire again afterwards. When Musk took the helm of Twitter, he laid people off until the company reached a critical size where it was necessary to hire again. However, the gamble paid off: where X was expected to end in apocalypse, with crashes in every direction, the social network is still going strong. Better still, it is now profitable, albeit fragile, whereas before it was loss-making. It remains to be seen whether Intel’s gamble will pay off.
