Often, when the market goes bad, we get annoyed to see that Apple does go through the crisis. But this time, Apple is also affected by the violent slowdown of the market. If we are to believe several sources, Apple would have put on hold the production of M2 chips in the first quarter, because it could not sell enough MacBook Pro, Air and Mac mini.
Apple pauses M2 chip production
There was already a warning signal a few weeks ago. The sluggish sales were mentioned by Apple CEO Tim Cook during a conference call for the first quarter of fiscal 2023 (October-December 2022) held on February 2.
“The market […] is facing a very difficult situation […] I think we have a competitive advantage with silicon (M2 chip, etc.), but it’s going to be very difficult in the short term.”
Apple’s first quarter Mac PC business revenue was $7.7 billion. This is a 30 percent decline from the same period last year. The discontinuation of Apple M2 chip production at the beginning of the year means that sales in the second quarter will not be there either.
In turn, TSMC and its partners will also suffer from this violent slowdown as Apple is the main customer of the Taiwanese company. A situation that could still be profitable in the second half of the year with a much more aggressive pricing policy …
