There are rumors that persist over the years. Some even reach the rank of urban legends with regular twists and turns that show they don’t want to die. The Apple console could be ranked with Area 51, the Loch Ness monster and other equally mythical ones.
Since the 1990’s and the crash of the first attempt (the infamous Pippin), the rumor has been coming up regularly. A few months ago we were still talking about it. In the last few hours, during a podcast, Jez Corden from Windows Central revealed that Apple would have hired engineers from Microsoft’s Xbox division to work on the specifications of a console. That’s all it took for the rumor to make the rounds on the web.
Apple passive leader in gaming
If Apple and video games is a source of regular fantasy is simply because the Apple brand is one of the biggest leaders in the market of “gaming” without making any real noise. In 2019 Apple made more profit in 2019 than Sony, Nintendo, Microsoft and Activision Blizzard… combined. A performance due to the very generous commissions that the brand takes on its application store ( around 30% ). These commissions apply both on the purchase of games and on transactions made in the games. This is why most analysts see Apple as a leader in video games, even though the company has not developed or created any games itself.
But this brings us back to the main point of understanding. Gaming today is a catch-all where you can find Polysphere – art of puzzle and Call of Duty in the same ranking. That Apple is watching with interest the appeal of its iPhone platform (or even iPad) for casual games seems logical but from there to consider that the company is trying to compete with the PS5 or Xbox, there is a world.
Apple console: Real project or journalists’ fantasy?
Some will say that there is no smoke without fire. It’s true that sometimes Apple can surprise us, especially since several sources claim that the company is planning one of the densest product launches in its history. Will the “console” be in it or is it just a subject of watch just like the Apple Car (which is about to arrive since 5 years), the TV, the VR glasses and a whole list of ideas and concepts that are wandering in the head of the teams. Finally, does Apple really want to invest in gaming hardware when it earns more than the biggest players combined without any particular effort?
