As we have all noticed, AMD has been struggling since the arrival of Alder Lake. This can be explained by the excellent performance of the 12th generation of Intel but also and especially by a rather aggressive price positioning of the latter. During all this quarter, commercially AMD has tried to keep a speech placing its range at a new superiority of the blue one. For example, internally, they refused to oppose the 12400F to a 5600X, claiming that its real competitor was the 12600K… While refusing price reductions on these Ryzen.
Big price cuts to get Ryzen 5000 back in the game
But the facts are there and consumers have made their choice, which has caused a relatively strong reversal in demand with a thunderous comeback by Intel. So far everyone is talking about the arrival of the Ryzen 7000 but some time should still pass and AMD needs to get back on track. According to our information, AMD is going to make a major price adjustment in the second quarter to be able to better fight against Intel. If for the moment nothing is official, some price movements have been observed on the American continent. Thus we can observe a severe shift in the price of the Ryzen 7 5800X from AMD to 299 $ US which makes it a competitor of the Core i5-12600K while the Ryzen 5 5600X is at 229 $ US placing it now in front of the Core i5-12400. We will have to watch carefully the positioning of AM4 CPUs in Europe in the coming days. For the moment, these price drops are not official and are probably the result of anticipation by the main North American retailers3
