A little marketing manoeuvre on NVIDIA’s part, by evolving the little stickers that are stuck on PCs. As you know, the brand has exploded on the stock market since the advent of AI and, more specifically, generative AI. This evolution of stickers is a way of riding that wave!
NVIDIA stickers will feature the words ‘Powering Advanced AI’!
The reason NVIDIA is displaying this statement on its stickers is clearly to highlight the capabilities of its hardware in the field of artificial intelligence. The aim here is to capitalise on the AI hype to sell hardware. And clearly displaying this on the little sticker should help. While this kind of sticky paper remains in the box when a custom machine is assembled, it is not the case with PCs sold in local supermarkets, which are often covered in it: Intel, AMD, NVIDIA, it’s worse than a teenager’s bedroom.
On the other hand, the brand is right to take a chance, especially when you consider that it has become the most valuable company on the stock market thanks in part to its sales of GPUs dedicated toAI. Even in the second quarter, the chameleon announced profits of $17 billion, and its most buoyant sector was its data centre business. In itself, it’s easy to see why the brand wants to keep up the hype, otherwise the bubble will burst!
