For the past few hours, we’ve had the sensation of living in a parallel dimension where the absurd and the real merge. Once again, it’s Asus China that’s driving the delirium with a partnership with KFC… After launching the RTX 5090 incorporating 5Kg of gold for a cost price of over $400,000, they made it so we now find ourselves with ROG keycaps offered with KFC menus!
KFC gaming is back with Asus Rog (help!)
At the end of 2020, we had a good laugh when we discovered the KFC Gaming console. But now we learn that KFC is teaming up with ASUS ROG to offer its customers customized KFC X ROG keys. Objectively speaking, it’s rather difficult to understand the marketing aim of this operation. Given the absurdity of this operation reserved exclusively for China (at least from our Western point of view), some people have decided to join in the joke by feeding a parallel resale market for other countries. As a result, these KFC buttons are being sold at exorbitant prices, as if they were collector’s items. But if this demand for KFC-branded gaming products outside China really exists, then there’s no need to cry or criticize those who buy €2,000 cards and the evil Nvidia…
Anyway, maybe the sun is beating down too hard on us and preventing us from understanding the subtleties of this co-branding operation.
ROG’s co-branded KFC keycaps are compatible with Cherry MX switches, enabling them to adapt to the majority of mechanical keyboards. These keycaps are part of the “Fortress of Faith” promotional campaign launched by KFC in China. Through this operation, customers have the opportunity to win various ROG-branded prizes, including a complete ROG gaming computer. These personalized keycaps are offered exclusively in KFC restaurants in China, and can be enjoyed when purchasing KFC’s brand-new Wagyu burger… It’s a crazy world we live in…
