The current situation is not a happy one, since memory prices are very high and many kits are out of stock. Micron has also announced the discontinuation of its consumer brand Crucial. And on the other hand, we have Sapphire’s head of public relations, Edward Crisler, urging us not to panic and buy headlong. These may be troubled times, but for him, things will stabilize in a few months’ time!
Sapphire’s Edward Crisler urges us to hold on to our current PCs and avoid panic buying!
In his opinion, this situation of rising prices won’t last much longer, and he believes that prices will stabilize within six to eight months. Of course, stabilizing prices doesn’t mean they’ll go down, just that they’ve stopped rising. Then we’ll have to wait for them to come down again, which may take a little longer.
In the meantime, he says this kind of panic buying is probably the worst thing to do. This was also the case with Trump’s tariffs, which contributed to a temporary rise in selling prices. In effect, this buying behavior leads to a sudden surge in orders, and the supply chain is caught short and can no longer meet demand. Prices rise, only to fall again so soon after the event.
Here, things are a little different, as the current situation is set to last longer due to a shift in memory production towards the AI sector. Consumer products are being shunned by the major manufacturers (SK Hynix, Samsung and Micron) as not profitable enough. To be continued. In the meantime, this gentleman invites us to enjoy our PCs and play games. It’s a temporary setback, after all, the PC market survived the mining crisis when there were no graphics cards on the shelves, for several years in a row!