After searching the Asus booth in vain for reliable information on the release date and price of the Rog Xbox Ally, Microsoft has issued an official statement confirming the launch of both consoles on October 16. No word yet on pricing. We’ll stick with the previous price leak, which indicated €599 for the more affordable Rog Xbox Ally and €899 for the top-of-the-range Rog Xbox Ally X.
ROG Xbox Ally: the official Microsoft press release
In collaboration with ASUS, we’re launching the ROG Xbox Ally and the ROG Xbox Ally X on October 16. Since the unveiling of the ROG Xbox Ally handheld consoles, the enthusiasm and anticipation of the community has been nothing short of inspiring, and we’re thrilled to bring you a whole new way to experience the joy of gaming, with the people you want, wherever you want.
These devices usher in a new era of portable gaming, making it easier than ever to access your favorite games on Xbox, Battle.net and other leading PC platforms, wherever you are. Whether you’re enjoying the colorful, immaculate skateparks of Tony Hawk’s Pro Skater 3 + 4 or immersing yourself in the dynamic, immersive action of Gears of War: Reloaded, Xbox Ally and Xbox Ally X are designed to give you the freedom to play your way, anytime, anywhere.
On October 16, Xbox Ally handheld consoles will be available in Australia, Belgium, Canada, China (Xbox Ally X only), Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Italy, Ireland, Japan, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Romania, Saudi Arabia, Singapore, South Korea, Spain, Taiwan, Turkey, United Arab Emirates, United Kingdom, United States and Vietnam. They will be available at a later date in other markets where ROG Ally products are currently sold, including Brazil, India, Indonesia and Thailand. In China, the Xbox Ally will be launched early next year.
Following this press release, Microsoft takes the opportunity to reiterate the promises of this association with Asus:
- The Xbox full-screen experience, an experience dedicated to video games, optimized by Windows 11 and inspired by the console user experience. Thanks to new modifications that minimize background activity and postpone non-essential tasks, more system resources are dedicated to gaming.
- A dedicated Xbox button opens an enhanced game bar overlay for Windows 11, making it easier to get home, browse your library, launch or exit games, chat with friends, access ROG’s innovative Armoury Crate SE , and much more .
- An aggregated game library gives you quick access to Xbox games, Game Pass (where available) and games installed from Battle.net and other major PC stores.
- Play natively, via the cloud (if available) or via Remote Play from your Xbox console anywhere in your home.
- AMD processors for high-end gaming performance: the AMD Ryzen Z2 A processor in Xbox Ally balances performance and power consumption to maximize battery life without sacrificing game quality, while the AMD Ryzen AI Z2 Extreme processor in Xbox Ally X offers the highest level of performance and visual settings.
- Thanks to our investment in Xbox Play Anywhere, with support for over 1,000 games, a single purchase means you can play with Xbox, including your progress and achievements, on the Xbox console, PC, Xbox Ally (where applicable) and other Windows handhelds, at no extra cost.
- Gaming Copilot (Beta) via Game Bar, a personalized AI gaming companion that helps you access your favorite games faster, improve your skills and offers context-sensitive assistance depending on what you’re playing.
Read our initial feedback on our hands-on experience with the console at Gamescom 2025.
